Many corporations and small businesses alike use content management software (CMS), which is ideal in a collaborative company environment.
The right content management software can be used to store and organize content and create data for custmers. A CMS serves as a multi-user interface, allowing a central location for different employees to contribute to their company website without a webmaster being present (although html language may be used via the CMS for any special customization). The most popular systems are user friendly and easily taught to employees of all skill sets.
The content your software manages may vary. News, blogs, graphics, imbedded portals, photos, audio and video may all be created as marketing tools via CMS interfaces. Items can be scheduled and also indexed and catalogged by users with full control. Content is also completely editable at any time.
Large corporations and marketing firms are common CMS users, but the products are ideal for small businesses. If you are ready to market your company via content management software, ABR Systems Group can help you select the right system based on your company’s needs. We can train you and your employees to use your company’s CMS product, with sessions customized to each employee’s tasks.
What kind of content management software is available?
There are a lot of great systems out there. Your small business may need minimal interface features, or you may be looking for a full-service control panel to be in place during company growth. ABR Systems Group constultants stay up to date on the latest and best CMS products on the market. We recently researched CMS reviews and uncovered a shortlist of some of the currently popular content management system software packages:
WordPress
WebGUI
Rubedo
MODX
ocPortal
Drupal
concrete5
Joomla
These are just a few, and all work for companies looking to create a polished, user-friendly website to extend their business.
How do you get started?
Determine what you want your website to do. Will you plan to market your brand and what it can do via search engine optimization (SEO) marketing? In this case, be sure you have a good marketer available to your company. Whether it’s someone in house or outsourced, remember content is key. Without interesting material, be it visuals, text, or a combination, it will be difficult to draw potential customers to your website.
Once you determine the purpose of your site, it will be easier to narrow which CMS will work for you, with your budget. ABR can help. Our IT consultants are experienced in helping small businesses select the right software for the most ROI. Call us today.
